Malaysia Performance Guru Program: Green Belt Certification Exam
Just sharing the Malaysia Performance Guru Program: Green Belt Certification 40 Question Exam [PRODUCT TRACK] that I answer on it. It is an essential exam for any ecommerce online marketer, who specialize on advertising field. Good luck everyone.
1. What are the three main factors that determine the quality of an ad?
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Expected CTR, Landing page experience, and Ad Relevance.
Expected CTR, Max CPC bid, and Ad Relevance.
Expected CTR, Max CPC bid, and Landing Page experience.
Expected CTR, Average Ad position, Impression share.
2. Shopping ads ___
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Only require clients to put a few keywords in their Shopping campaigns.
Usually have a lower CTR than text ads.
Bring more qualified clicks to a website.
Cannot be served at the same time as a text ad from the same advertiser.
3. To best help your clients, it is most important to understand:
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How they make money and what are their business metrics
What KPIs they follow when they track their Google investment
How much they invest on our competitors' solutions
How they manage their AdWords account
4. Which of the following does not impact Ad Rank or actual CPCs?
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Re-writing ads with low CTRs.
Improving your ads quality.
Testing new ad formats and extensions.
Increasing the conversion rate of your landing pages.
5. Search extensions can ___. Select all which apply.
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Improve user experience.
Increase engagement with the ad.
Positively impact Ad Rank.
All of the above
6. Which of the following statements about performance advertising is not true?
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It usually refers to advertising that drives immediate action
It has become more complex with the increase of mobile usage
It is usually tracked and measured against specific KPIs
It is focused on intent whereas Brand advertising is focused on audience
7. Select the bidding strategies that are great for clients who want to raise awareness.
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Target Search Page Location.
Target Outranking Share.
Target ROAS.
eCPC.
8. AdWords automated bidding strategies adjust bids based on numerous signals including:
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Location.
Device.
OS.
All the above.
9. DSA has proven to be successful for clients that want to ___
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Capture incremental traffic.
Benefit from automation.
Expand internationally.
Show ads for specific keywords.
10. What are some ways to help your clients see the whole picture on how users engage with their digital ads?
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Recommending a last click attribution model.
Adding the “cross-device conversions” column to their AdWords reports.
Measuring the number of conversions from home page.
Running an Audience insights report in AdWords.
11. Setting the right bid can be challenging because ___
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The search auction is dynamic.
User journey has simplified over time.
The automating tools take a lot of time to implement.
All the above
12. What is the most common pitfall among clients using RLSA?
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Not segmenting their remarketing lists enough.
Testing RLSA at too small of a scale or without significant bid adjustments to aim for top positions.
Using RLSA on too many Search campaigns.
Only using the "bid only" functionality across their Search campaigns.
13. Which of these facts is relevant when pitching Dynamic Search Ads campaigns?
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Of the billions of searches made on Google every day, 15% of them have never been seen before.
Your clients might have shifting product inventory and content hidden deep within their websites.
Whether it's “hotels near me” or “nearby hotels”, people often search for the same things differently.
All of the above
14. AdWords Smart Bidding offers transparent reporting which shows how bid strategies are performing, and flags issues that require your attention
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TRUE
FALSE
15. Expanded text ads provide nearly _____ more ad copy.
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5%
20%
50%
100%
16. When is Customer Match NOT the right solution for your clients?
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When they are already using RLSA
When they value upselling existing customers
When they have a large database of email addresses in their CRM systems
When they have a very short list of clients
17. Measuring only search impression share metric can be flawed in cases where
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you are the only advertiser in the category
where there is insufficient coverage of keywords and not all themes are covered
you are targeting multiple geographies
the category has very high search volume
18. Name the bidding strategy that helps brands in gaining visibility on Google search
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Target Search Page Location.
Target CPA.
Target ROAS.
eCPC.
19. Customer match allows you to target customers from your CRM database on Search.
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TRUE
FALSE
20. What are some of the key benefits for extending your campaign to similar audience?
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Increase the reach of your RLSA/Customer match lists and target new, valuable users on Google Search
Your online and offline data is used to reach your existing customers.
Google.com users with very recent similar query behavior as your most valuable site visitors.
Optimize your results when layered as Bid-only
21. Select the bidding strategy that is great for clients who want to increase conversions
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Target Search Page Location.
Target Outranking Share.
Target ROAS.
eCPC.
22. Pick the elements that are necessary for planning search budget
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Keyword Coverage
Share of Impressions
Expected CTR
Expected Average CPC
23. Shopping ads usually have a much higher CTR than text ads because..
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the users can see an image of the product
the users can clearly see the price and description of the product
these ads appear at the top slot
they have "click here" as call to action
24. It's a best practice for clients to monitor bids for all of their keywords in order to be successful with their KPIs.
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TRUE
FALSE
25. Product title and description is a major signal used by Google to match a product to a user query.
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TRUE
FALSE
26. Which of these statements is true about RLSA?
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Your clients can get RLSA up and running without any additional spend.
Your clients can use RLSA to see how their existing users perform on Search and decide to optimize bids accordingly.
RLSA works with AdWords Target CPA, Target ROAS and eCPC bidding.
All of the above.
27. Call extensions can always be scheduled.
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TRUE
FALSE
28. Google automatically serves some extensions, even if advertisers haven't set them up in AdWords.
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TRUE
FALSE
29. Remarketing gives your clients a second chance to bring past visitors back to their site to convert.
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TRUE
FALSE
30. When creating a Dynamic Search Ads campaign, which part of the ad will be auto-generated?
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Headline.
Description lines.
Visible URL.
Destination URL.
31. For manual bidders who do not want to test AdWords auto-bidding, which of the following are best practices to follow? [select all that...
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Use device bid adjustments to normalize device specific CPA with campaign average CPA
Anchor their base bids to a single device with a 0% modifier
Keep consolidated campaigns that target all devices for efficient management
Set keyword level CPCs by looking at aggregate performance across all devices relative to the target CPA
32. When using Target CPA, clients should also adjust campaign settings, such as bid modifiers for time of day or user location.
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TRUE
FALSE
33. AdWords users can bid automatically against non-last click attribution models (e.g., first click, time decay, linear, data-driven).
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TRUE
FALSE
34. Which solution allows a client to compare the effectiveness of promoting free shipping' versus 'shipping in 1 day' in their ads?
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Ad Variations
Ad Customizers
Call-to-action experiments
Ad Testing
35. A client who is manually managing bids wants to optimize for performance after the Device Bid Adjustment launch. What is the first step...
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Think about the different device bid modifiers they can apply to their campaigns
Help them create single device campaigns
Recommend testing AdWords Smart Bidding for optimal bids
Help them calculate the CPA per device of their campaigns
36. Ad Variations allow a client to set up a test swapping headline 1 and headline 2 to see what works best.
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TRUE
FALSE
37. If a client is using AdWords auto-bidding strategies to manage their campaigns, no action is required in adjusting device bids.
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TRUE
FALSE
38. Auction Insights is a report that allows me to keep an eye on my outranking competitors
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TRUE
FALSE
39. With a base Max CPC of $1, if you apply a device bid adjustment of 'Increase 20% for mobile' the final mobile bid will be
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$1.02
$1.20
$0.80
$20
40. The report that can help you understand if your business a non-last click one?
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Audience report
Time Lag & Path Length reports
View through conversion report
Store visit report
